Pioneer brand advantage with UK consumers

Telah dilakukan kegiatan Lesson Study (LS) dalam rangka pengembangan kompetensi pendidik bidang biologi di perguruan tinggi untuk agar mengembangkan dan mengimplementasikan pembelajaran biologi yang berorientasi pada character building sekaligus meningkatkan kualitas pembelajaran. Secara spesifik, fokus pencapaian kegiatan LS ini adalah: 1) pengembangan kemampuan dosen biologi dalam mengembangan dan mengimplementasikan pembelajaran biologi umum dengan socioscientific issues-based instruction secara kolegial dalam tim LS, dan 2) menumbuhkembangkan karakter peduli dan reflective judgement mahasiswa pendidikan kimia dalam konteks ilmu biologi umum. Prosedur pelaksanaan LS ini mengikuti tahap-tahap plan-do-see, yang dilaksanakan sebanyak tiga putaran. Instrumen yang digunakan meliputi: 1) perangkat pembelajaran biologi umum berbasis socioscientific issues, 2) lembar pengamatan aktivitas dosen, 3) lembar pengamatan aktivitas belajar mahasiswa, dan 4) lembar penilaian reflective judgment. Data yang diperoleh dianalisis secara deskriptif. Hasil kegiatan LS menunjukkan adanya dinamika, tantangan dan hambatan yang dialami baik oleh dosen model maupun subjek mahasiswa

Pioneer brand advantage with UK consumers

Pioneer advantage is derived from two sources: producer-based advantages and consumer-based advantages. The latter is relatively under-researched. This research replicates and extends Alpert and Kamins' (1995) research, which was the first to directly survey consumers. Since their research occurred only in the USA, cross-cultural replication is appropriate, (Hubbard and Armstrong, 1994). Key results show that: consumers are able to recall a brand's pioneering status; pioneer brands generally have higher recall or retrieval than other brands including the market leader; communication of pioneer status may enhance purchase interest, both at the time of the product's introduction and years after its introduction. These results support the US findings, and are rather more positive. However, British consumers did not agree that, if all other things were equal, they would prefer the pioneer brand. This research also shows for the first time that identification of pioneer status is related to actual purchase of that brand.No Full Tex

Consumer pioneer brand awareness, retrieval, preference, purchase and response to communication messages An empirical investigation of UK consumers

Includes bibliographical referencesSIGLEAvailable from British Library Document Supply Centre- DSC:6217. 48108(no 43) / BLDSC - British Library Document Supply CentreGBUnited Kingdo